Breaking down barriers to health equity

What is health equity?

A 2017 report by the Robert Wood Johnson Foundation states that inequities in health care - such as lack of health insurance, unaffordable medical expenses, and structural racism in health care - require removing obstacles to health such as poverty, discrimination, and their consequences, including powerlessness and lack of access to good jobs with fair pay, quality education and housing, safe environments, and health care.”

Achieving health equity for every person is much more than having equal access to quality health care. Unfortunately, there are deep social, economic, and environmental barriers that create health disparities between different population segments that must be addressed to truly achieve health equity. The COVID-19 pandemic and the recent focus on systemic racial injustice have accelerated the critical need to address health disparities for disadvantaged populations and communities across the U.S.

Those who are most vulnerable to health and health care disparities are people of color, low-income groups, older adults, individuals with special health care needs, and individuals living in rural and inner-city areas.

GuideWell’s mission is to “help people and communities achieve better health.”  As a core part of our mission, GuideWell is dedicated to helping ensure every person has an opportunity to reach their full health potential.

October 28-29

2020 WellBeing Challenge and Virtual Town Hall

Breaking Down Barriers to Health Equity

In partnership with the Florida Blue Foundation, GuideWell hosted a one-day, invitation-only Virtual Town Hall that convened over 250 national, state, and community subject matter experts in health equity as well as influential community leaders across Florida. 

As a precursor to the Virtual Town Hall, GuideWell opened a statewide challenge over the summer to identify novel approaches to enabling access to quality, affordable health care and health education to populations and communities in Florida experiencing high levels of health inequity.


To ensure every Floridian has equal access and opportunity to attain their full health potential.

Challenge Winner

Congratulations to the Challenge winner: Health Information Project, Inc. (HIP)

Challenge Regional Finalists

Center for Multicultural Wellness and Prevention logo
ADRC Alzheimer's & Dementia Resource Center Support and Hope for Caregivers logo
UF Center for Quality Medication Management College of Pharmacy logo
Episcopal Children's Services logo
Community Resource Parademics Committed to Care Gainesville Fire and Rescue logo
25 Years Sulzbacher Housing. Healthcare. Hope logo
ACE Athletics + Community + Education logo
epilepsy Florida
T. Leroy Jefferson logo
HIP logo
SRN Starting Right Now logo
Tampa Family Health Centers logo
Tampa Bay Healthcare Collaborative logo
Preeclampsia Foundation logo

Past Programs

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About GuideWell Innovation

The GuideWell Innovation Center is an innovation facility located in Orlando, Fla.'s Lake Nona Medical City. Located among some of the nation's top hospitals, universities, research institutions, and health and science companies, the GuideWell Innovation Center is designed to be an epicenter for health innovation—a place to reimagine and reshape the future of health. It provides an environment where entrepreneurs, research and development experts, and health care leaders collaborate to create, challenge and commercialize the next generation of health solutions.