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Building Food Secure Communities in Florida

Challenge Overview

The Block by Block Food Insecurity Challenge is a three-month social competition that is open to social innovators, local non-profits, grass roots community efforts and other organizations that have the ability to sustainably deploy innovative approaches to solving critical barriers to food security in their communities.

GuideWell Innovation is partnering with Synapse Innovation to launch the challenge in four Florida regions (Central Florida, North Florida/Panhandle, West Coast Florida and South Florida) with regional prizes totaling $6,000. Three finalists from each region will be invited to the Block by Block forum, which is being held October 16-17, at the GuideWell Innovation Center in Orlando. The 12 selected regional finalists will present their approaches and compete for the grand prize of $20,000.

Regional Challenge

Innovative solutions in each region will pitch their idea for three $2,000 awards.

Regional Awards:

1st    $2,000
2nd   $2,000
3rd    $2,000

Statewide Challenge

Pitch event for the top-three finalists from each region for an opportunity to win

Statewide Award:

$20,000

Focus Areas

GuideWell Innovation is looking for innovative solutions related to Food Insecurity that have teams dedicated to long-term success of the venture with a business model that supports growth and a strong desire to take their idea to the next level. Solutions should address one or more of the following key areas:

Availability: Supply

Food insecure communities rely on the availability of a dependable food supply chain. Solutions in this area focus on efficient production and distribution of food resources to increase availability, affordability, and sustainability of the supply of food to insecure communities.

Access: Demand

Often called “food deserts,” food insecure populations reside more than one mile or more from sources of healthy food such as fresh fruit, vegetables and healthy whole foods that are commonly found in large grocery stores, farmers’ markets and other healthy food providers. Without transportation to healthy food locations, these populations are reliant on quick marts where processed or packaged foods higher in sugars and fats are typical offered. Solutions in this area focus on accessibility to whole food resources, distribution points, or finding the means to pay for delivery of nutritious stable food resources.

Utilization: Capacity

Improving nutrition and food security often involves changing behavior. Holistic policies focused on infrastructure and education of how to properly process and store fresh food to alleviate waste and education on how to prepare nutritious food to combat under-nutrition will be the focus in this area. Properly educating and training households on healthy food alternatives, proper nutrition, waste reduction, preparation and storage will build strong relationships with fresh food.

Resilience: Sustainability

Mitigation or quick recovery from shocks to households like food price volatility, weather, illness, age or economic loss is a fundamental pillar across all food insecurity challenges. Solutions in this area will focus on how to stabilize or soften these shocks to effectively rebound or better prepare households against external forces that affect their access, utilization, and availability to stable food sources.

Availability: Supply

Food insecure communities rely on the availability of a dependable food supply chain. Solutions in this area focus on efficient production and distribution of food resources to increase availability, affordability, and sustainability of the supply of food to insecure communities.

Utilization: Capacity

Improving nutrition and food security often involves changing behavior. Holistic policies focused on infrastructure and education of how to properly process and store fresh food to alleviate waste and education on how to prepare nutritious food to combat under-nutrition will be the focus in this area. Properly educating and training households on healthy food alternatives, proper nutrition, waste reduction, preparation and storage will build strong relationships with fresh food.

Access: Demand

Often called “food deserts,” food insecure populations reside more than one mile or more from sources of healthy food such as fresh fruit, vegetables and healthy whole foods that are commonly found in large grocery stores, farmers’ markets and other healthy food providers. Without transportation to healthy food locations, these populations are reliant on quick marts where processed or packaged foods higher in sugars and fats are typical offered. Solutions in this area focus on accessibility to whole food resources, distribution points, or finding the means to pay for delivery of nutritious stable food resources.

Resilience: Sustainability

Mitigation or quick recovery from shocks to households like food price volatility, weather, illness, age or economic loss is a fundamental pillar across all food insecurity challenges. Solutions in this area will focus on how to stabilize or soften these shocks to effectively rebound or better prepare households against external forces that affect their access, utilization, and availability to stable food sources.

Program Timeline

Phase 1

June 10 - August 15
Challenge window open. Create your approach and submit to us.

Phase 2

August 15 - September 1
Regional Pitch Competition Participant Selection

Phase 3

September 9 - September 12
Regional Pitch Competitions

Phase 4

October 16, 2019
Statewide Final Pitch Event / Showcase

Application Criteria

Block by Block applications are scored against pre-determined criteria that evaluates the viability and potential of your solution by a selection committee composed of GuideWell executives, industry experts, and potential funders. Qualifying applications should answer the following questions:

Value Proposition

How does your solution support insecure food communities?

What specific benefits does it offer?

What sets it apart from currently available options?

Strength of Team

How qualified is your team?

Are they capable of accomplishing your mission?

How are you prepared to grow your idea?

Business Model

What is the purpose of your solution?

How do you plan to capture and deliver value to your customers?

What is your strategy for success and how do you plan to achieve your goals?

Market Opportunity

Who are your customers?

What unfulfilled need, want or demand does your solution address?

How big is the market and what is your team’s capacity to meet the demand?

Revenue Model

How will your solution generate revenue?

What is your pricing structure and who pays for it?

How do you deliver value to your funders?

Regional Pitch Competition Program

Central Florida

September 9, 2019

9:00am - 10:00am

Registration and Networking
Welcome by GuideWell executives and event sponsors

10:00am - 12:00pm

Pitch Competition
Awards Presented

Northern Florida

September 10, 2019

9:00am - 10:00am

Registration and Networking
Welcome by GuideWell executives and event sponsors

10:00am - 12:00pm

Pitch Competition
Awards Presented

Block by Block Logo

West Florida

September 11, 2019

9:00am - 10:00am

Registration and Networking
Welcome by GuideWell executives and event sponsors

10:00am - 12:00pm

Pitch Competition
Awards Presented

South Florida

September 12, 2019

9:00am - 10:00am

Registration and Networking
Welcome by GuideWell executives and event sponsors

10:00am - 12:00pm

Pitch Competition
Awards Presented

Statewide Showcase Pitch Day

October 16, 2019

1:00pm

Registration and Expo
Welcome by GuideWell executives and event sponsors

2:30pm

Pitch Competition
Judges Vote and Winner Announcement

5:00pm

Network Reception

In Partnership with:

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Challenge Powered by:

Synapse

Entreprenuerial Partners